At Karetrip, our mission is to deliver trustworthy, accessible, and accurate information to support your health and wellness journey. Our established Editorial Process ensures that we consistently offer the highest quality information.
Developed by our efficient Content Team backed by true Journalism ethics and experience, our Editorial Process is the foundation of our work. But what does this process entail? How do we ensure every piece of content meets our rigorous standards?
Our content creation and editing are guided by the four pillars of our editorial process:
(1) earning and maintaining trust
(2) upholding high journalistic standards
(3) prioritising accuracy, empathy, and inclusivity, and
(4) continual monitoring and updating of content.
These pillars ensure you receive timely, evidence-based information.
Health information can often be confusing, overwhelming, and inaccurate. We aim to change that by providing content that is trustworthy, accurate, evidence-based, clear, understandable, accessible, empathetic, and actionable.
Our content addresses total well-being and emphasises the connection between health and lifestyle, which we call "whole person health." We cover a diverse range of topics and viewpoints objectively and openly. We recognize that health journeys vary, and we stand for inclusivity and empathy, offering support free of judgement.
You rely on Karetrip for accurate health information, so we uphold high journalistic standards.
Our news and educational content is unbiased, balanced, timely, actionable, research-backed, expert-reviewed, honest, and comprehensive. Our feature content is empathetic, candid, and respectful.
To maintain these standards, we:
We prioritise making our content accessible and understandable. We rely on a proprietary style guide based on the Associated Press Stylebook to focus on readability, clarity, empathy, inclusivity, real-life application, quality sourcing, and clear citations.
Our voice is warm, approachable, brave, and progressive. We use conscious, respectful language that promotes inclusivity and compassion, avoiding stigma, stereotypes, and bias.
Our commitment to conscious language is ongoing, engaging with community advocates and researching language trends within health communities. As language evolves, so do we. We respect personal word choices in health stories, placing you at the centre of our work.
Health information is ever-changing, with new research, disproven ideas, and updated terminology. At Karetrip, we continually monitor and update our content to provide the most accurate information. Our teams of editors and experts focus on identifying and updating unclear or outdated information.
Our Medical Integrity team tracks changes in standards of care, clinical guidelines, drug approvals or recalls, and major practice recommendations. These insights inform our content updates, ensuring the latest, most accurate, and useful information.
Content dates reflect our editorial process stages:
We update content through several processes:
At Karetrip, your health and wellness are our top priority. Our Editorial Process ensures we provide the most accurate, relevant, and accessible content possible.
We continually strive to improve and welcome your feedback on how we can do better. If you have questions or comments about our content's accuracy or usability, or if you find an article outdated, please let us know by visiting this page.